Many of us (myself included) don't fit squarely in one group or another. Now, if you don't feel that you belong to any one group, don't worry either. Once they feel that you truly understand them and feel an emotional connections, they will come up with the logical reasons to buy from you. If you are able to quickly identify the personality style of the customer, you will know the "hows" and "whys" of what to say to meet their needs.
Often thought of as a talker, overly dramatic, impulsive, and manipulative. They are usually slow to reach a decision. They enjoy helping others and are particularly fond of socializing. They are also great idea generators, but usually do not have the ability to see the idea through to completion. Often described as a warm person and sensitive to the feelings of others but at the same time wishy-washy.Įxpressive - Very outgoing and enthusiastic, with a high energy level. They are usually quick to reach a decision. They hate dealing with impersonal details and cold hard facts.
They like things that are non-threatening and friendly. Often viewed as decisive, direct and pragmatic.Īmiable - They are dependable, loyal and easygoing. They usually talk fast, direct and to the point.
Analytical driver amiable expressive test drivers#
Drivers are practical folks who focus on getting results. Others may see him at times as being too cautious, overly structured, someone who does things too much 'by the book'.ĭriver - They thrive on the thrill of the challenge and the internal motivation to succeed. They enjoy organization and completion of detailed tasks.
These individuals appreciate facts and information presented in a logical manner as documentation of truth. Here are some basic characteristics of each of these personality styles.Īnalytical - Analytical people are known for being systematic, well organized and deliberate. Understanding customer personality styles (Analytical, Driver, Amiable, and Expressive) will quickly tell you just how and what to say to each customer.Īlthough every customer is different, most can be grouped into one of four groups: Analytical, Driver, Amiable, and Expressive. If You Only Understood Your Customer's Personality Style Personality Styles
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